135 sqm on the ground floor of a commercial building in the luxurious and elegant Marylebone High Street (n°58, London W1) to transform into a "Cheese boutique". 

A flash project focusing only on the concept, this last developed starting from one key element: the conventional cheese texture. Through a food-architecture transposition, the circular holes of the stretched curd become solid voids impressed in the walls or extruded from the floor and the ceiling.

Aiming to build an experience that could engage the senses progressively, space was divided into three areas:

Zone 1. The cheese labyrinth, a fun exhibition space generated by the meeting of 'wall slices' having different shapes;

Zone 2. The maturing cellar, where cold air beams illuminate the cheese stockpiles:

Zone 3. The tasting and buying area, where the products are displayed on cylindrical tables and inside circular showcases excavated in the walls. 

Soft background music accompanies clients from the entrance to the purchase.